Strategic Account Management (SAM) is a customer-centric approach that focuses on building and nurturing long-term, mutually beneficial relationships with a select group of strategically important clients. Rather than treating all customers equally, SAM recognizes that some accounts have a greater potential for growth, profitability, and strategic alignment. By investing dedicated resources and tailoring solutions to meet the unique needs of these key accounts, organizations can unlock a wealth of benefits that extend far beyond simple…
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